11/5/2023 0 Comments New jersey applejack drinkAlexander Laird was the first family member to travel to the New World in 1678. traces its origins to 17th-century Scotland. Gerard, who holds the title of operations manager, is learning everything he can from his mother and grandfather and simultaneously teaching them about marketing in the digital age. “Larrie sat me down and asked if I was interested in joining full-time, and I said yes. Gerard, however, grew more and more interested and emotionally invested in the company through high school and college. Two of his friends worked with him that summer but declined to return the following summer. I started sweeping floors, cleaning machines, et cetera,” he says. “I started the summer before high school to make cash. The G10 member knew from a young age it was what he wanted. Lisa’s son, Gerard James Dunn III, needed no pressure to join the family business. He solved the problem and stayed on for good. I’m mechanically inclined to begin with, and my hands get very dirty,” Larrie says with a laugh. “I got a call from my brother to please go straighten it out.” His older brother, John Evans “Jack” Laird Jr., was a CEO administrator type, Larrie says. But a problem in the family firm’s Virginia distillery led him back. He worked in auto racing for about five years, building chassis, doing some fabrication work and racing professionally a bit himself. I got married and had a child, but I left the company because they didn’t pay enough and we needed more money,” he says. “I had been out of high school for a couple of years and decided not to go to college. Her father, Larrie, joined the company as a teenager and stayed until he was about 20 or 21. I worked here summers, and realized with the history and legacy, why do I want to do something else?” I switched to economics and decided to go into business, maybe to New York and into advertising, or come here. “I became a science major but gradually realized I didn’t want to go through all those years of vet school. Neither will Lisa pressure either of her own children, Gerard or Laird Emilie, to take over someday.Ī passionate animal lover, Lisa originally planned to be a veterinarian but changed her mind in college. Although Lisa is an only child, Larrie never insisted she join the company. Putting pressure on the next generation is not the way Larrie Laird, the eighth-generation CEO, and his daughter, Lisa, operate. The company even survived Prohibition in 1933, it received Federal Liquor License #1 under the Prohibition Act to distill apple brandy for medicinal purposes. began distilling apples into spirits in 1698. Though its official founding date of 1780 makes it the 26th-oldest U.S. is one of the country’s oldest family-owned businesses. The Scobeyville, N.J., company is America’s oldest distiller and leading producer of applejack and apple brandy, an American-original drink enjoyed since before the colonies became the United States. When you’re the ninth generation leading a family business that served George Washington, you don’t want to be the one who screws it up, says Lisa Laird Dunn, executive vice president and global ambassador at Laird & Co.
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